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Identiv Recognized for IoT Innovation Breakthrough Award

Identiv collaborated with ZATAP and Genuine-Analytics to deliver an IoT solution that verifies the authenticity of both the bottle and the wine itself.

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By: Rachel Klemovitch

Assistant Editor

Identiv, Inc., a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, announced that it has been selected as the winner of the “IoT Connected Retail Application of the Year” award in the 10th annual IoT Breakthrough Awards program. 

Conducted by IoT Breakthrough, a leading market intelligence organization, the program recognizes the most innovative companies in the global Internet-of-Things (IoT) market today.

Identiv collaborated with ZATAP and Genuine-Analytics to deliver an IoT solution that verifies the authenticity of both the bottle and the wine itself. By merging NFC smart packaging, scientific content analysis, and blockchain-based digital identity, the partnership establishes an immutable link between physical products and their digital counterparts. 

Genuine-Analytics’ proprietary winePROOF method complements the hardware with a microscopic laser-drilled test against a proprietary database of over 1,400 authentic vintages. 

Once verified, a custom GA Safety Tag designed by Identiv reseals the bottle, and ZATAP’s mobile interface writes the verification into the blockchain, delivering transparency and provenance data directly to buyers.

At the core are Identiv’s tamper-detecting NFC inlays, powered by NXP’s NTAG 424 DNA TagTamper security chips, which detect interference and connect each bottle to its digital identity.

“For businesses and buyers, protecting authenticity is critical to preserving both value and reputation. In addressing the counterfeit wine market, this solution redefines what ‘connected retail’ means, proving that IoT can protect both goods in transit alongside the authenticity of the actual wine inside,” said Kirsten Newquist, CEO of Identiv.

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